Girma Organics

Girma Organics is a wellness brand selling organic body butter and organic juices. It started as a neighborhood operation, and as demand grew, so did the work behind it — coordinating orders, inventory, and vendor communications through a patchwork of email threads and manual, local effort. The business had no online presence and no infrastructure to sell or fulfill beyond its immediate community, which put a ceiling on how far it could grow.

Finessional Events LLC

Finessional Events is a small DJ and event-coordination company running live events where the crowd's energy depends heavily on playing the right music at the right moment. Song requests came in the way they always had — guests shouting over the music, flagging down the DJ mid-set, or passing requests through friends. The requests that made it through were easy to lose, impossible to prioritize, and gave the team no record of what the room actually wanted.