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Girma Organics

Girma Organics is a wellness brand selling organic body butter and organic juices. It started as a neighborhood operation, and as demand grew, so did the work behind it — coordinating orders, inventory, and vendor communications through a patchwork of email threads and manual, local effort. The business had no online presence and no infrastructure to sell or fulfill beyond its immediate community, which put a ceiling on how far it could grow.

Taylor Tax Prep

Taylor Tax Prep is a tax-services and notary company that also helps small businesses get off the ground — incorporation, formation, and the range of services that come with it. The business grew faster than expected, bringing in far more clients than its systems were built to handle. To keep up, it had stitched together a different tool for every function: Calendly for scheduling, one provider for the website, a separate company for content management, a social media scheduler, a mail service for automated email, and more.

Finessional Events LLC

Finessional Events is a small DJ and event-coordination company running live events where the crowd's energy depends heavily on playing the right music at the right moment. Song requests came in the way they always had — guests shouting over the music, flagging down the DJ mid-set, or passing requests through friends. The requests that made it through were easy to lose, impossible to prioritize, and gave the team no record of what the room actually wanted.